How to Create PR Packages (And Make Them Successful)

Erica Campbell

Quick Take: How to Create PR Packages Creating effective PR packages means combining standout design with thoughtful presentation to leave a lasting impression. Start by identifying your target recipients (influencers, media, partners), curating the right mix of products, and choosing packaging that reflects your brand. Know your audience: Tailor the package to their interests Pick hero products: Focus on bestsellers or new launches Add storytelling: Include...

Candle Packaging: Standout Design Elements, Tips, and Ideas

Amanda Jane Rivera

The value of the candle box market reached $3.48 billion in 2023 and is projected to hit $5.80...

10 Critical Packaging and Printing Statistics You Need to Know (2025)

Asif Muhammad

After becoming aware of upcoming trends in product packaging, you might be looking for more reasons to review...

How AI is Reshaping the Packaging Industry

Alex Jasin

AI seems just a few years away from becoming a ubiquitous part of our lives. Self-driving cars, smart...

How to Use QR Codes for Smarter Product Packaging (5 Examples)

Amanda Jane Rivera

Smart packaging is changing the way we approach product packaging from both a business and consumer perspective.  As...

Beyond the Box: Unwrapping 2025 Trends in the Custom Packaging Industry

Amanda Jane Rivera

The year 2025 unpacks innovative trends that will make your bubble wrap burst with excitement. However, these packaging...

Optimizing Packaging for Marketing: 7 Client Engagement Keys

Alex Jasin

Before consumers see your product, the packaging grabs their attention. Your box's material appeals to the sense of...

Make a Splash with These 5 Creative Soap Packaging Ideas

Amanda Jane Rivera

Soap packaging has come a long way from bland cardboard boxes. With the growing popularity of artisan cleansers...

Cardboard vs. Corrugated Carton Boxes: A Definitive Guide

Erica Campbell

Paper-based materials—such as cardboard and corrugated cartons—have become ubiquitous in shipping and shopping. Despite plastic's versatility and low...

What are Packaging Inserts? Intro to Types, Selection Tips, & Legal Compliance

Asif Muhammad

Don't you love to shake presents to guess what's inside?  Chances are, the content will jiggle if the...

What is CMYK? How to Use the CMYK Color Model for Printing

Erica Campbell

Understanding color systems is vital when you want your packaging design to look good in real life as...

What 10% off your first order?

Type your email address and we’ll send you the discount code directly to your inbox.

Join 1000s of others. Yes, it’s completely free.

Ready to think outside the box? Let's get started!

Get in touch with a custom packaging specialist now for a free consultation and instant price quote.

This site uses cookies

We use cookies to collect information about how you use this site. We use this information to make the website work as well as possible and improve our services.more details